Copywriter Kaituhi Pānui

Copywriters design and create print, digital, social media, video, television and radio advertisements.

Copywriters may do some or all of the following:

  • follow instructions (briefs) from clients or account managers
  • develop creative ideas with an art director and other team members
  • research the product, the client and the client's audience
  • write and edit advertising (copy) for print, mail, social media, television, radio, packaging, or the internet
  • co-ordinate social media for an organisation
  • pitch ideas to clients
  • choose and work with actors, photographers, designers, printers and directors
  • supervise the production of advertisements
  • keep up to date with the latest trends in art, design, fashion, marketing, music and popular culture
  • check the success of advertising campaigns and make changes.

Useful Experience

Useful experience for copywriters includes:

  • creative writing and design work
  • sales and marketing jobs
  • social media work
  • photography
  • composing or playing music.

Personal Qualities

Copywriters need to be:

  • creative and imaginative
  • able to pay attention to detail
  • organised
  • good communicators who can build relationships quickly
  • able to work well under pressure
  • able to solve problems
  • able to respond well to criticism
  • confident.

Useful Experience

Useful experience for copywriters includes:

  • creative writing and design work
  • sales and marketing jobs
  • social media work
  • photography
  • composing or playing music.

Subject Recommendations

There are no specific secondary education requirements to become a copywriter. However, English, design and visual communication (graphics), digital technologies, media studies and te reo Māori are useful.

Copywriters can earn around $60K-$70K per year per year.

Copywriters may progress to set up their own businesses or go into management.

They may also become art or creative directors, and advertising or marketing specialists.

Copywriters may specialise in:

  • bid writing (bid applications to get advertising contracts)
  • long-copy work (writing content that is more than 1,000 words long)
  • publishing print advertising such as booklets or mail
  • radio and television advertising
  • copywriting that uses search engine optimisation (SEO) techniques (to make sure content ranks highly in internet searches)
  • social media such as Facebook posts
  • website content like blogs and videos.
Copywriter

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